Corporate brochures use paper materials as carriers and corporate culture and products as content. They are the most direct, most vivid and most effective form of publicity for enterprises and are indispensable materials for corporate publicity. Many companies do not attach importance to the design of brochures, thinking that it is OK if they are done well, and they just look at them. This is a big mistake. In this fast-paced society, it is definitely not just you who makes brochures. Only outstanding brochures can make your company stand out among many similar companies.
Content structure of product brochures:
Cover: concise and eye-catching, highlighting the product name and brand logo, with attractive product pictures to attract customers to open the album;
Directory: clearly list the content sections of the album, so that customers can quickly find the product information they are interested in;
Product Overview: briefly introduce the product positioning, target market, and core value, so that customers can have a preliminary overall understanding of the product;
Product Display: multi-angle high-definition pictures, detailed introduction of product functions and features, highlighting advantages compared with competing products, and listing product technical parameters, specifications and models and other professional information;
Usage scenarios: application cases and renderings in actual usage scenarios, so that customers can intuitively feel the product usage effect and enhance the sense of substitution;
After-sales service: introduce the company's after-sales service system, including warranty period, maintenance service, technical support, customer feedback channels, etc., to eliminate customers' worries about purchasing;
Contact information: provide the company's official website, customer service phone number, email, offline store address, etc., to facilitate customers to further consult and purchase products.
The material and size of the product brochures will affect the album's texture, visual effects, and portability. Common specifications are as follows:
Paper material:
coated paper, with high gloss and color reproduction, the printed pictures are bright and saturated, and can well show the details and texture of the product. It is often used in product albums with high color requirements; matte paper, with low surface gloss and matte effect, is visually softer, giving people a high-end and refined feeling;
Binding material:
glue binding, using glue to stick the pages to the spine, beautiful and smooth , can accommodate more pages; saddle stitching, fold the pages in half and staple them at the spine, suitable for albums with fewer pages; thread binding, thread the pages together, with a traditional and simple style, giving people a sense of refinement and elegance, often used in some product albums with cultural connotations or artistic atmosphere;
Size:
A4 size is 210mm×297mm, moderate size, easy to carry and flip through; A3 size is 297mm×420mm, suitable for displaying large products, architectural design, cars, etc.; 16-open size is about 185mm×260mm, cost-effective; 32-open size is about 130mm×185mm, easy to carry and collect.
After understanding the specifications of the product brochures, you can choose according to your own needs to achieve a better display effect.
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